KMID : 1001420050050010171
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Journal of the Korea Walking Science Association 2005 Volume.5 No. 1 p.171 ~ p.182
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A Study on the Effects of Brand Characteristics and Functional Attributes for Sportswear on Students¡¯ Brand Attitudes
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Choi Sung-Ae
Lee Jung-Woo
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Abstract
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KEYWORD
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